Glossary

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  • Silver market

    A market consisting of retired people (Note: also called grey market). Source: http://www.glossaryofmarketing.com/definition/silver-market.html

  • Total fertility rate

    The total fertility rate (TFR) is the average number of children that a woman would bear throughout her childbearing lifespan if the female population experienced the age-specific fertility rate of the calendar year in question. One speaks of generation replacement when the number of girls in the generation of children is the same as the number of women in the generation of the parents. Because of the ratio of male births and the low infant mortality rate, the level of replacement is achieved when women have, on average, 2.1 children in developed countries. Source: http://www.bfs.admin.ch/bfs/portal/en/index/themen/01/06/blank/key/02/05.html

  • Work Life Balance

    The amount of time you spend doing your job compared with the amount of time you spend with your family and doing things you enjoy. Source: http://dictionary.cambridge.org/dictionary/british/work-life-balance